At The Masterson/SWOT Team we see ourselves acting as a “tool” rather than “consultant”, so we fit in with your current process and relationships in a more natural, productive way. For Clients who have a full compliment of marketing and strategic resources we work closely and collaboratively with Client marketers, market research groups, advertising agencies and their Planning departments to invigorate their efforts with fresh insights and strategic direction. Where our Clients need or desire an independent strategic resource, we provide a non-intrusive, standalone “Planning Department for Hire” that augments their other activities.

for more information contact:
Peggy Masterson, President, CEO
Alan Goltz, EVP, Chief Strategy Officer
Barbara Strautman, EVP, COO