In the twenty five years since its inception The Masterson/SWOT Team has conducted more than 200 strategic projects in a wide variety of categories. These projects utilize the proprietary qualitative research methods and inductive analytical methods that have been in development by the senior members of The Masterson/SWOT Team since 1988.

Over twenty-five hundred one-on-one and small-group interviews have been conducted among a variety of consumer, professional, trade and employee targets with equal success. These methodologies have led to the uncovering of deep target insights which generated a wide range of both traditional and unexpected communications and marketing strategies and drove highly successful programs.To learn a little more about what we think makes working with The Masterson/SWOT Team a different, more rewarding experience for you, just select the topics below.

for more information contact:
Peggy Masterson, President, CEO
Alan Goltz, EVP, Chief Strategy Officer
Barbara Strautman, EVP, COO