ScoreBusters™ is The Masterson/SWOT Team’s proprietary concept and communications optimization process. The process is designed to help optimize the component message elements and overall message structure. This is done prior to development of concepts for standardized testing such as BASES or ARS, or to directly improve the effectiveness of existing communications.

Like all Masterson/SWOT Team processes, ScoreBusters™ takes an inductive approach in generating a range of compelling communications directions for the company, brand or product. Rather than have respondents react to empirically developed, completed concepts, ScoreBusters™ has respondents “build” concepts from their component parts. Investigating and understanding why they built that particular concept provides the foundation for creating truly target driven communication that is more likely to get real world results.

The ScoreBusters™ process offers a number of benefits and advantages over traditional methods of concept development and evaluation. It can evaluate a much greater number of ingoing hypotheses and alternative options; ideas with the greatest appeal will “bubble to the top”; it does not rob valuable time with in-depth discussions of less appealing alternatives and it identifies the critical communications “building blocks” that form the basis of a powerful, enduring communications strategy.

for more information contact:
Peggy Masterson, President, CEO
Alan Goltz, EVP, Chief Strategy Officer
Barbara Strautman, EVP, COO