What's the Challenge?

How do I successfully compete with products that dominate the category?

Where is that next jump in brand growth going to come from?

What is the vision for sustaining the brand's long term success in the category?

We've got the proven approaches for getting the answer
The most effective strategies we've helped clients develop are those founded on a keen insight into the target's perceptions, beliefs and behaviors...so our strategic development process is designed to identify and then inductively build on just those kinds of insights.

The most important thing we've learned over the years is that strategy is not a "one and done" thing. It is not a checklist item to be completed and filed. Strategy is a dynamic, living thing that needs to be continually evaluated and evolved. The marketplace never sleeps...and neither should a brand's strategic perspective. So tap into The Masterson/SWOT Team's inductive strategic approach to help keep your brand healthy and thriving in the ever-changing marketplace.

The right Masterson/SWOT Team product for the job
for more information contact:
Peggy Masterson, President, CEO

Alan Goltz, EVP, Chief Strategy Officer
Barbara Strautman, EVP, COO