What's the Challenge?

Is it time to rethink our brand's positioning?

How can we break the hold our competition seems to have on the target?

What's the positioning concept that will really set us apart in the marketplace?

We've got the proven approaches for getting the answer
A brand or company's positioning is its most valued asset...or should be. We don't deliver any positioning unless it's compelling, differentiating, enduring, able to drive all aspects of marketing and market development and provide an unassailable defense against competitive threats, spur growth and profitability and even see a brand through troubled times. The key to developing a powerful brand positioning is to uncover the insight that can form the basis of a strong, lasting relationship between your brand and your target. When it is time to think about positioning or re-positioning your brand The Masterson/SWOT Team can help you uncover that insight and drive it to a unique, compelling articulation that will spell long term success.

The right Masterson/SWOT Team product for the job
for more information contact:
Peggy Masterson, President, CEO

Alan Goltz, EVP, Chief Strategy Officer
Barbara Strautman, EVP, COO