What's the Challenge?

Where's the next great new product or line extension idea coming from?

Where will the target allow us to take our brand equity next?

How can we maximize our brand or portfolio footprint?

We've got the proven approaches for getting the answer
While products can be created in the factory, the laboratory or even a conference room, a brand and its appeal live in the mind of the target. That's why the starting point for all new product work at The Masterson/SWOT Team is the target's wants, needs, demands, pereptions and behavior. Then, building on that basic "reality," we create product concepts that have the potential to spark the target's interest and drive them to action. Whether you are looking to identify a totally new brand or a line extenstion, create entirely new category or sort out mutually exclusive roles for similar products in your portfolio, The Masterson/SWOT Team can help identify a winnning concept and postion it for success.

The right Masterson/SWOT Team product for the job
for more information contact:
Peggy Masterson, President, CEO

Alan Goltz, EVP, Chief Strategy Officer
Barbara Strautman, EVP, COO