What's the Challenge?

How can we create a single strategic vision from all of our disparate data, information, knowledge and points-of-view?

Can we get some fresh ideas in existing data to kick start further growth?

Is there a deeper level of learning and insight to be gained from this research?

We've got the proven approaches for getting the answer
You know how much data and learning has been amassed on the typical brand. Years of copy testing, attitude and usage studies, qualitative target research, sales and share analysis, target behavior studies, volumetirc testing, product testing and on and on. While all of that served its purpose at the time, it has often been shelved and not looked at again. For The Masterson/SWOT Team all of that back data is a treasure trove of new insight, opportunity and direction. By applying our data assimilation and analytical methods we can often uncover answers to specific issues facing the brand or provide new perspectives in general that can open pathways to new thinking and opportunities.

The right Masterson/SWOT Team product for the job
for more information contact:
Peggy Masterson, President, CEO

Alan Goltz, EVP, Chief Strategy Officer
Barbara Strautman, EVP, COO